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Press Releases Joint venture company commences operations in Rolleston

Pure Nutrition

Pure Nutrition Ltd (PNL) the joint venture company formed by Ausnutria and Westland Milk Products, has commenced operation in the Izone business hub near Rolleston.

PNL is a stand-alone blending and canning company. It will can milk powders and other nutritional products sourced from Westland for Ausnutria and other customers. The company was established through an initial investment by Ausnutria of NZ$4.5million cash, and the transfer to Pure Nutrition of land owned by Westland at its Rolleston site, which had a value of NZ$3million. Ownership is 60% Ausnutria and 40% Westland Milk Products.

Pure Nutrition General Manager Terry Wu says the Rolleston plant has received all of its certifications from New Zealand’s Ministry for Primary Industries and can now export non-infant formula to every country. Chinese registration for infant formula is pending and expected to be completed soon.

The factory opened with 24 staff and Mr Wu says this is likely to expand, especially once they start processing for Ausnutria’s China market. The plant is capable of canning 30,000 tonnes of nutritional product per year when running at full capacity.

Ausnutria Chairman Weibin Yan said the formation of the joint venture is an important milestone for Ausnutria and part of Ausnutria’s global expansion plan to access premium milk supply throughout the world. Pure Nutrition will be primarily responsible for the production of the Puredo series of products for Ausnutria, with the vision of building Puredo as one of the best formula milk powder brands originating from New Zealand.

Westland Chief Executive Toni Brendish said the joint venture relationship was an important part of the partnership between Ausnutria and Westland and the agreement also provided Westland access to the canning plant to process product destined for customers other than Ausnutria.

“Pure Nutrition is effectively, a substantial new customer for Westland Milk Products,” Ms Brendish said. “In addition to the direct sales to Ausnutria in China, which will continue, Westland will be the joint venture’s supplier of dairy based powders for Ausnutria and other customers looking for high class canning facilities”.

The joint venture has a five-year establishment phase, during which profits will be re-invested into the business, after which dividends will be paid to both partners.


Editors’ Note: Ausnutria Dairy Corporation Ltd is a leading dairy industry company with production facilities principally based in the Netherlands, Australia, China and the New Zealand. The Group’s activities range from the research and development, milk collection, processing, production, packaging, marketing and sales of dairy products to the People’s Republic of China, Europe, North America, the Middle East, Russia & Commonwealth of Independent States and other countries.

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Steve Attwood – Communications Manager
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